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BESANA PRESENTS AT MACFRUT EXHIBITION IN RIMINI THE NEW INTERNATIONAL SUPPLY CHAIN PROJECT

World leader in nuts and dried fruit, the Group illustrates a model of integrated development, aimed at enhancing production on a partnership base. Investments for 2 million euros are in place.



(San Gennaro Vesuviano/Naples, 8 May 2018) Increase the production of quality nuts and thus favor the development of an agricultural economy in the supply chain: Besana, a world leader in the processing and marketing of nuts and dried fruit, presents at Macfrut 2018 an innovative model of internationalization.
The goal is to enhance the cultivation of walnuts, hazelnuts and almonds, creating a supply chain project with the producers in Central Europe and Central Asia, areas where the soil and climatic characteristics allow the crops to perform at their best.
The ambitious project, which foresees an investment of 2 million euros, has seen its kick-off already 3 years ago, thanks to the knowledge of the varietal characteristics of the cultivars identified by the Besana Group in almost 100 years of activity and, in first person, by the President Giuseppe "Pino" Calcagni in his long experience in the nut sector.
"The goal of the project is to increase the production of nuts, favoring the diffusion of valuable cultivars - says Pino Calcagni - The project also has very important social implications, such as the growth of poorly developed areas and the introduction of modern agricultural technologies among the local populations".

The Besana International development project is divided into several phases. The young plants of hazelnut, almond and walnut trees are multiplied by micro-propagation or grafting in important Italian and Spanish nurseries. The plants are then sent to three centers specialized in hardening, from which they are distributed to the European and Asian producers who participate in the project.
The Besana Group provides partners with technical assistance and support in the construction of irrigation systems, as well as consultancy on mechanization, which is fundamental for this type of agriculture.
With a view to cultivate plants suitable for the environment, in 2017 the Besana Group inaugurated in Kazakhstan three fields of varietal comparison of walnuts and hazelnuts. In these fields varieties originating from Europe, America and Asia were compared.
"In the past only the consumer products spoke for us, with market proposals that for several years now have seen us at the top in the retail market and industry - concludes the President – but from now on it will also be the model of integrated supply chain international to stand out. The partnership project we have set up is a new way of doing business: Starting from the selection of the cultivars, through the modernization and the support of the agricultural activity, up to the marketing of the product all over the world. A unique development project that valorizes all partners involved, for a final product with high added value ".

Besana Group
The history of Besana has its roots in 1921 and since then has been steered always by the same family. The founder Emilio was followed by his brother Vincenzo and his nephew Giuseppe, up to the fourth generation of today, where Pino works side by side with his son Riccardo and his daughter Vittoria. Today Besana, whose headquarter has always been in San Gennaro Vesuviano (near Naples), operates in five continents, importing raw materials from 30 countries and processing annually 42,000 tons of dried fruit, dried fruit and seeds. The Group is one of the founding members of AlmaverdeBio, the first organic brand in Italy. In 2017, Besana's turnover reached 190 million euros, up 15% on previous years.

Beyond expectations. Beyond just nuts.

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Pino Calcagni with a new surprise.
Yesterday at Caspian University in Almaty (Kazakhstan) his second Lectio (we remind that for the first master lection he was awarded with the Laurea Honoris Causa).

Neither on hazelnuts or walnuts nor on dried fruit, but on the ‘Annurca’ apple!
A short chat with experts of the sector, combined with his 60 years of activity and experience in the fruit and vegetable sector, was enough to present brilliantly this precious Italian apple variety to an audience of professionals.
Spreading on the history of the cultivar, it has made an arc on the production of the ‘Annurca’ apple, from the past with manual methods to the modern era where advanced technologies allow an easier cultivation and a superior quality.
There are no limits for the passion in spreading the knowledge of Grown in Italy produce in the world, always with the aim of creating conditions in new countries, and especially in lands considered too cold and therefore unpromising for important crops, for production not only of dried fruit but, as we see today, also of fresh fruit.
For the Besana Group it is a matter of pride and confirms our ever-increasing openness towards the whole fruit and vegetable world.mela3

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Due to the increased demand for nuts ...

Due to the increased demand for nuts in recent years, the Besana Group, Italy and International, is engaged in increasing production through the planting of new orchards through intensive technology.

Intensive orchards are primarily certified in vitro (that is, obtained under laboratory conditions, micro-propagated) trees of hazelnut, walnut. Selection of varieties is based on the principle of selecting high-yielding, resistant to various unfavorable climatic conditions and various diseases and pests.

Intensive nut orchards provide for a dense planting of trees. And one of the mandatory conditions is the use of drip irrigation.

All this range of requirements for intensive orchards - trees, drip irrigation, agro-accompanying for 3 years - are an integral part of the Turn-Key orchard offered by Besana.

Also, the company Besana, together with its partners, provides maintenance services for intensive orchards.

One of the key moments of cooperation between the Besana Group and farmers is the purchase of finished products (from the first crops and throughout the fruiting time) at a negotiated price.

Besana International - 80 new hectares in Kazakhstan

Besana International has signed an important agreement regarding around 80 hectares of intensive crops, walnuts and almonds in favour of Kazakh agriculture with Caspian Food and, in particular, with a model company called "Silk Alley".



Pino Calcagni with his Kazakh partner, a leading farmer cultivating 700 hectares 

The project has the purpose of extending Italian hazelnut cultivation in Kazakhstan with plants micro-propagated in Italian labs and state-of-the-art irrigation and fertigation solutions.

"We have 100 years of experience in the dried fruit sector, so we try to support innovative producers in Italy and all over the world. Over the past few years, we have initiated projects in Eastern Europe and central Asia. These lands were already cultivating and trading walnuts, almonds and hazelnuts in Ottoman times. Thanks to nurseries such as Vitroplant and Battistini Vivai, we have planted varieties that are suitable for the climate and needs of those areas," explains owner Pino Calcagni.


Calcagno stresses that there is a sort of protocol in place according to which, if the local or domestic market absorbs production at a good price, sales can be carried out directly, otherwise Besana collects the produce to process and sell it all over the world.


Besana International will attend Macfrut (Rimini, May 9th-11th 2018) with the purpose of meeting Italian and foreign partners interested in investing on modern dried fruit orchards (mainly hazelnuts, walnuts, almonds and pistachios) and dried fruit (plums, apricots, soft fruit).

Contacts
Besana spa
Via Ferrovia, 210
80040 S. Gennaro Vesuviano (NA)
Tel.: (+39) 081 8659317
Fax: (+39) 081 8657651
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Web: www.besanaworld.com


Publication date: 4/16/2018

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